In this episode of Thought starters Travis Erridge, CEO of TMX, looks at understanding consumer needs and tailoring supply chains in order to master e-commerce distribution.
According to Travis, “consumers are driving change around the world with their buying patterns.”
So the significant rise in e-commerce and online channels means companies are grappling with how to fulfil a rapidly growing e-commerce sector.
“A lot of businesses ask what is our current cost of operating? What does our future business look like? And what sort of supply chain network should we design to suit that?”
"Consumers are really driving the change around the world with their buying patterns."